I bring stories from the stage to life across all major social platforms for Disney Theatrical Group including THE LION KING (Broadway and North American Tour), ALADDIN (Broadway), and BEAUTY AND THE BEAST (North American Tour) . With a background in content creation, video production, copywriting, trend forecasting, and live-event coverage, I create high-impact campaigns that celebrate Disney's iconic stories and the talented casts, musicians, crew members, and creative teams behind them.
Throughout my career, I've led some of Disney Theatrical Group's most successful digital moments. My work includes the viral Newsies surprise reunion at EPCOT's Festival of the Arts, which generated more than one million views in its first 48 hours, and a collaboration with Disney Legend Jodi Benson that reached more than 6 million viewers across platforms.
One of my proudest projects was conceiving and producing Disney on Broadway's partnership with the Savannah Bananas. After pitching the original concept, I helped lead the project from ideation through execution, collaborating directly with the Bananas organization on creative development, casting, music production, costuming, ticketing strategy, and partnership management. The performance took place before a sold-out crowd of more than 46,000 fans at Yankee Stadium and was livestreamed on Disney+, introducing Broadway to an entirely new audience while driving meaningful visibility and ticket sales for Disney Theatrical productions.
Beyond day-to-day social strategy, I partner closely with marketing, publicity, and creative teams to develop campaigns, manage influencer relationships, and create content around major industry events, including the Tony Awards. I also serve as a leader within the Women@Disney on Broadway employee resource group, where I help champion mentorship, professional development, and opportunities for women across the organization.
At my core, I'm a storyteller. Whether through video, copy, social strategy, or live experiences, I'm passionate about creating content that sparks connection, builds community, and brings the magic of Broadway to audiences around the world.
My Job
The Accounts I Manage…
Disney on Broadway
The Lion King
Aladdin
Disney on Broadway
Savannah Bananas & ‘Aladdin’ at Yankee Stadium
One of the proudest projects of my career was leading the Disney on Broadway collaboration with the Savannah Bananas, bringing a live theatrical production to a sold-out Yankee Stadium crowd of more than 64,000 fans and audiences streaming on Disney+. What began as an idea I pitched evolved into a large-scale entertainment moment that I helped guide from concept to execution.
Working alongside Aladdin's General Manager of Production and Senior Publicist, I collaborated on every aspect of the event. I partnered closely with the Bananas' owner and Aladdin's resident choreographer helping develop a story-driven performance centered on heroism.
On-site, I served as a producer, coordinating in real time with creative, production, publicity, and social media teams to bring the event to life. I managed final approvals for social content, audio elements, and the official press release, then worked into the night with cross-functional teams to publish content within 24 hours of the performance.
I helped integrate social media, email marketing, and SMS campaigns, contributing to a 40% increase in ticket sales for 'Aladdin' compared to the same week the previous year.
Seeing the project through from initial pitch to live execution remains one of the most rewarding and career-defining experiences of my professional journeDisney on Broadway Concert Series & Festival of the Arts
10 Millon Views combined all platforms2026
2025
